Over recent months, YG Entertainment has witnessed fluctuations in its stock prices, influenced by various factors, including developments related to BLACKPINK and G-Dragon. The announcement that the four BLACKPINK members opted not to renew their individual contracts has once again led to a significant decrease in YG’s stock value.

As of the latest update, YG’s stock is currently valued at $36.35, reflecting a 6.39% decrease compared to the previous trading day. Reports from South Korean media suggest that unsuccessful negotiations with the BLACKPINK members regarding their individual activities have contributed to the consecutive decline in stock value.

Despite YG’s announcement in late December regarding the extension of BLACKPINK’s group contract, uncertainty surrounding the renewal of individual contracts has raised concerns about the future trajectory of the entertainment company.

Presently, Jennie has revealed the establishment of her own management company, ODDATELIER. In parallel, Jisoo is expected to pursue personal projects under the management of her brother, who serves as the CEO. Lisa and Rosé are anticipated to announce forthcoming changes in their individual activities.

These transformative developments pose a significant challenge for YG, as the company not only loses BLACKPINK but also grapples with the departure of G-Dragon, further clouding the future outlook for YG Entertainment.